ABOUT ME
Hi! I’m Ashley!
I am an…
Retired Professional Cyclist
Instructional Designer
Social Media Manager
Entrepreneur
Former D1 NCAA Athlete
Jogger Enthusiast
read my story
read my story
I was featured in a magazine where I share my story from collegiate running to professional cycling to the creation of 4TG and all the things in between
“After experiencing environments that tried to change who I was, I wanted to create a space where women could be both competitive and joyful and where they could define success on their own terms” - Ashley Frye
Retired Professional Cyclist
Professional cyclist for two years, competing primarily in Europe and against the top cyclists in the world.
Worked with various sponsors, doing photoshoots with Ventum, Pearl Izumi, Vittoria Tires, and more.
Founder & Creator
4The Girls Run Club, the largest women-only run club in Boulder. Inspiring women to get out and move. Collaborated with 20+ brands. Plan and coordinate events to bring the community together
Who am I?
Hi, I'm Ashley Frye, a dynamic professional specializing in instructional design and social media strategy with a passion for building brands and fostering inclusive communities.
From developing innovative eLearning content to creating engaging campaigns on social media, I thrive on crafting meaningful experiences that inspire connection, growth, and impact.
As a Master's student in Instructional Design and an Instructional Design Intern at EduThemes, I am dedicated to creating innovative, learner-centered solutions that inspire engagement and knowledge retention.
My academic and professional experiences have cultivated a strong ability to design innovative, learner-focused instructional solutions that enhance engagement and drive meaningful learning outcomes. I bring a collaborative, results-oriented approach to creating effective learning experiences tailored to diverse needs.
I am also the creator and founder of 4theGirls Run Club, the largest women’s running club in Colorado.
Through strategic partnerships with brands such as ASICS, Strava, Lululemon, and Skratch, I have successfully built a thriving community that fosters connection and empowerment.
This endeavor has sharpened my skills in brand creation, leadership, community building, and managing logistics for events and campaigns.
Additionally, as a social media manager and strategist for Cynisca Cycling, I craft compelling campaigns that amplify brand visibility and foster audience engagement.
My background as an international professional cyclist and former NCAA athlete has equipped me with resilience, adaptability, and a collaborative mindset—qualities that drive my success in managing complex projects, building communities, and delivering creative, high-quality results on tight deadlines.
Strava Accelerator Ambassador
I am also an ambassador for Strava, on a mission to get more people moving and create a community that moves together in the Boulder community and beyond.