Goal is to tell the unique stories of the Cynisca riders and highlight sponsors who support the team.
Social Media Growth & Impact
Social Media Manager | October 2024 - Present
Successfully enhanced Cynisca Cycling’s digital presence, driving significant audience growth and engagement across Instagram and Facebook.
Instagram Growth (Jan 2024 – Feb 2025)
Reach: 30.9K (+86.2%)
Content Interactions: 4.7K (+71.6%)
Profile Visits: 4.4K (+80.2%)
New Followers: 256 (+120.7%)
Facebook Growth (Jan 2024 – Feb 2025)
Views: 14.1K (+22.6%)
Reach: 3.9K (+2.2%)
Content Interactions: 687 (+94.1%)
Profile Visits: 960 (+106%)
New Followers: 13 (+160%)
Before and after I started at Cynisca Cycling as the Social Media Manager
Key Achievements
Turned Instagram into the primary engagement platform, outperforming Facebook in all key metrics.
Boosted brand awareness and community engagement, driving over 113.2% more Instagram profile visits and 100% follower growth on Facebook.
Implemented new content strategies that resulted in a 71.6% increase in Instagram interactions and a 94.1% engagement boost on Facebook.
Drove a major audience expansion despite a 34-day break, with Instagram reach up 27.5% and visits up 113.2% post-hiatus.
Strategies and skills used
Engagement-Driven Content Strategy
Increased interactive content such as polls, Q&A sessions, and behind-the-scenes stories to boost audience participation.
Implemented rider takeovers and race day live updates, creating a more personal and immersive experience for followers.
Data-Backed Content Optimization
Analyzed engagement trends to determine optimal posting times, increasing visibility.
Refined post formats by emphasizing high-performing content types (e.g., reels, carousel posts, race recap videos).
Engagement-Driven Content Strategy
Developed content highlighting team sponsors in an authentic and engaging way, improving sponsor visibility.
Created sponsor appreciation posts and product spotlights, ensuring brand alignment.
Social Media Guidelines
Created social media guidelines for the team and gave specific content examples to help ensure content is up to standard.
Social Media Mood Board
Created a shot list and mood board to guide photographers on the team’s goals and ensure all sponsorship obligations were fulfilled.
Example Posts
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Sponsor Highlight
Fuel fuel fuel⛽️
@firstendurance fueling us on and off the bike 😋
What’s your favorite @firstendurance product? Comment below ⬇️ -
Athlete Storytelling
Time to get to know some of our riders for this upcoming 2025 season!
Let's kick this mini-series off with Alexis Magner!Where did you grow up?….
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Grow it.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.