Conduct research on EduThemes’ target audience, draft a preliminary social media strategy, and create sample posts.
Social Media Strategy
Audience: District, school leaders, instructional designers, and educators who are seeking cost-effective, high-quality teaching resources
Pain Points: Managing burnout, lack of funding for teaching materials, and finding innovative resources to engage students
Goal: Alleviate these challenges by offering a commission-free marketplace and community-driven support, driving engagement through social media.
The STATS
I spearheaded the launch and management of EduThemes' social media presence, creating Instagram and Facebook from scratch and revitalizing LinkedIn.
Strategy: Optimize organic content, leverage ads for growth, and refine engagement tactics to align with platform-specific audiences.
Within the first two months (Nov 2024 - Jan 2025), I achieved…
100% increase in reach on Facebook and Instagram, with 2.2K total reach on Facebook and 547 total reach on Instagram.
On LinkedIn, I drove a 276.7% increase in impressions, generating 1,473 impressions and 56 reactions organically.
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Teacher Resource
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Resources for Teachers
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Teacher Challenge
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Teacher Resources
Eduthemes Brand Guidelines
Create guidelines for EduThemes to ensure all stakeholders are on the same page.
Social Media Job Aid
This is an interactive Canva document that features user-friendly tutorials for creating social media content and leveraging the embedded brand guide within Canva.
The goal of this job aid is to help EduThemes expand its audience, drive website traffic, and boost engagement by maintaining a cohesive brand tone.
It provides detailed social media guidelines, instructing users on how to create content aligned with the brand’s identity